In less than 8 weeks from creative to execution, we created a campaign that resonated with both patients and physicians.

To better compete with Cabela’s and Bass Pro Shops, Dick’s wanted to create its own destination-level retail brand that focused on hunters, anglers and campers – The Field & Stream Store.

In March 2013, I assembled a team of professionals including a strategic marketer, copywriters, art directors and designers to work closely with Dick’s brand managers and internal design department. Together we created the brand and value positioning,
tagline, loyalty program, circular program, and launched creative – including broadcast.  It all came together in late August with the biggest, most successful, grand opening in Dick’s history.

Helmuts Strudel was a family business that had been around for over 50 years. When it was sold, the new owners came to us to help them “freshen up” the brand and infuse it with a little attitude. We updated the logo, developed new letterhead, product packaging, and signage. 

The plastic surgery capabilities at UPMC include many divisions and hundreds of physicians. Challenged to break through the industry clutter of ads featuring physician photos or unbelievably perfect bodies, The branding and direct-response campaign that would unify the diverse departments and garner local and national attention. The resulting print and outdoor campaign is crisp, fresh … and ripe for awards.

WPS

Clista has become one of the most recognizable brands for electrical contractors in the tristate area. Collectively, their company has managed more than $8 billion in construction activity and are consistently ranked among the nation’s top electrical contractors.

We knew whatever design we came up with for the Homefront Series had to be as stimulating as the films and open forum debates they advertised. They had to echo the weight of the hard questions being asked about our country in these films and yet visually pay homage to Americana. As you can see, the product goes way beyond looking like a mere advertisement and strikes closer to something you’d want to frame and hang in your office.

We developed these print and outdoor campaigns, targeting businesses and consumers, using the health plan membership card as a symbol for the plan itself. The campaign messages include wellness programs, the UPMC network, and flexible plan options.

When an award winning photographer asks you to help with his creative reel, you don't think twice about the opportunity.